PLURAL SURFACE
CAMBRIDGE, MAssachusetts
Biogen is a biotechnology company based in Cambridge, MA, specializing in research, development, and therapies that aim to treat neurological and autoimmune diseases for patients globally.
Inspired by the network of connectivity that permeates the company, our team designed and fabricated a permanent multimedia installation for the Biogen in the double height atrium lobby leading to the primary event auditorium. We were brought into this project by Brian Pierce of Omloop who created Biogen's re-branding package and envisioned the concept design for the branded environment of the building exterior, entrance corridor, and lobby.
Tessellated patterns move across the surface of the wall, depicting a connection of nodes as the points of focus push and pull to create a ripple effect. Light spills across the complex planes and edges revealing infinite pools of light. A vertical LCD screen is incorporated into the wall to display programmed animations, giving the viewer a glimpse of high resolution content as it passes over this area and then travels “behind” the whole wall.
This installation was designed to take into account the carefully considered viewpoint of each employee passing by. The first viewing angle only reveals the lower half of the wall, but as visitors approach, the full height is revealed. Even extreme angles were taken into consideration, offering delightful opportunities at the far left and right, as well as from the second floor balcony.
The piece is viewable by employees and Biogen guests. It was created to enhance the workplace experience and signify Biogen’s dedication to their employees well-being.
Vanessa Till Hooper
Architectural Design: Vanessa Till Hooper
Fabrication: Design Communications Ltd.
Environmental Branding Concept: Omloop
